Over the past year Bing and Google have made substantial changes in terms of adding social signals to influence the way content are positioned and presented in search results. Google has also begun implementing Panda and Penguin to address web spam and content quality that have a significant impact in search engine optimization. Google PageRank is an algorithm that many people speculate to be diminishing in its influence. Significant increases in social media signals from Google+ are significantly increasing as a counter to the influence of PagRank. However, marketers should not worry about Google PageRank and concentrate more about content creation, search engine optimization, and social media promotion that are useful to their customers.
Generally, the top position gets the most attention. Advertising network research shows that the has more traffic than the #2 positions. Recent study shows that there is little difference between positions 1, 2, and 3 in terms of the number of clicks.
However, you must not think that being #1 is the only goal and seemingly impossible. The user experience for the same keyword search is different from one person to the other. These variances are based on the geographical location of the searcher, and the search phrase itself. When you consider your ranking in the search results, understand that the users experience differ from what your customers see.
Another consideration is whether content author verification is included in the search. Assuming that each content has relevant titles and description, if the #1 and 2 positions are all text and #3 includes an author image, #3 is a more attractive search result. To sum it all up, the ranking position is best, but it is also important to be most appealing in optimizing every opportunity.
As we all know, search engines are very powerful tools when matters related to finding and marketing businesses online are concerned. Having a high search engine ranking is very important to any business because it helps a lot when matters related to raising the website's profile and generating more sales are concerned. Any online business owner who wants to get the very best out of his/her online business and does not know about search engine optimization should enroll for an SEO course. SEO courses play a very big role because they help the business owner to learn how to use SEO which on the other hand helps online businesses to get the needed exposure.